YOUR WEB AGENCY IN LENS.
SPECIALISTS IN CREATION OF SHOWCASE & E-SHOPPING SITES

If that was the only reason on the list, that would be enough. Seven in ten consumers expect brands to provide online content about their business in some form of digital ownership, and more than half go directly to the brand’s website for product information. If you don’t have a business website, digitally savvy (and impatient) customers may look elsewhere. Take a look at this list of details that customers say they want from a professional website.

Ninety percent of consumers say online reviews influence their buying decisions. You can trust FourSquare, Yelp, and other review sites to post reviews of your brand, but you can kill two birds with one stone on your own website. Since potential buyers are already looking for you online, adding customer testimonials to your site is a great way to impress potential buyers.

It’s true that you can’t control what others say about you on social media, but you can influence public perception by creating your own story through a professional website. A blog or website helps business owners get their message, mission, and personality to their target audience faster than print ads or brochures with regular mail. Plus, social icons linking Facebook, Twitter, Instagram, and other network platforms make it easy to share your content for your visitors who like what they see.

Consumers typically start their purchases with research and recommendations from their peers and social network connections. Studies show that once a consumer has an idea of what they need or want, they start their research and 72% of them go online to find educational materials, reviews and testimonials, according to a recent report. So if you are not staying competitive with your competition, you are giving customers a reason to buy from another brand.

No one wants to work at 3 a.m., but some people like to do their shopping at that time. Having a professional website or eCommerce store means you can sell products any time of the day, not just between 9am and 5pm. An online store can lead to a dramatic increase in sales, especially if you factor in additional customers who are not limited by geography. Your online presence also supports marketing campaigns, customer service, customer relationship building, brand recognition, and almost every other part of the revenue stream. Combining your website with marketing tools like email marketing helps you reach new customers and generate regular business.

Consider this: 81% of consumers research online before making a purchase. This means they go to Google and enter one or more keywords, like “best leather shoes” or, if they know what they want, “Italian women’s leather shoes handmade in Los Angeles. ”. If you don’t have a website for your business, the chances of being displayed on the Search Engine Results Page (SERP) are zero. But if you have a site, you can optimize it for search engines, which increases your chances of appearing at the top of Google results and gaining greater visibility with potential customers. Keywords, meta descriptions, and long trending titles are just a few of the things you can customize on your site to improve your search engine optimization (SEO).